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From
Wikipedia, the free encyclopedia
Lollywood (Urdu: لالیوُڈ) refers to the Pakistani film industry based in the
city of Lahore. The name is a portmanteau of the city's initial with
Bollywood. The word "Lollywood" was first coined in the summer of 1989 in
the now defunct magazine "Glamour" published from Karachi by a gossip
columnist Saleem Nasir. Sameena Jaffry was the editor and Iqbal Munir was
the publisher of the magazine. Saleem Nasir intended this as a joke to
emulate Bollywood. The word Lollywood was then picked up by Urooj Samdani, a
film journalist, who wrote an article about the Pakistani film industry in
Women's Own Magazine The film industry in Lahore started in 1929 with the
opening of the United Players' Studios on Ravi Road. The cornerstone for the
studio was set by Abdur Rashid Kardar. Since then the studio has managed
various indigenous productions competing with other film production centres
in the undivided India, namely Bombay and Calcutta.
After the partition of India, Lahore was the only film production centre in
the newly-found Pakistan and in its infancy released the first film on 7
August 1948 title Teri Yaad. Since then, film production centres have been
opened in the cities of Karachi and Peshawar.
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