Noor Lollywood

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Lollywood (Urdu: لالیوُڈ) refers to the Pakistani film industry based in the city of Lahore. The name is a portmanteau of the city's initial with Bollywood. The word "Lollywood" was first coined in the summer of 1989 in the now defunct magazine "Glamour" published from Karachi by a gossip columnist Saleem Nasir. Sameena Jaffry was the editor and Iqbal Munir was the publisher of the magazine. Saleem Nasir intended this as a joke to emulate Bollywood. The word Lollywood was then picked up by Urooj Samdani, a film journalist, who wrote an article about the Pakistani film industry in Women's Own Magazine The film industry in Lahore started in 1929 with the opening of the United Players' Studios on Ravi Road. The cornerstone for the studio was set by Abdur Rashid Kardar. Since then the studio has managed various indigenous productions competing with other film production centres in the undivided India, namely Bombay and Calcutta.
After the partition of India, Lahore was the only film production centre in the newly-found Pakistan and in its infancy released the first film on 7 August 1948 title Teri Yaad. Since then, film production centres have been opened in the cities of Karachi and Peshawar.
 

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