The Defence Housing Authority is one of the most developed and high-end
living areas in the country. Since the late 1990s, this once army-controlled
area has attracted various 'elite' residents, such as celebrities, top
military officials, politicians and many foreigners of Pakistani descent. It
is also the home of LUMS University (Lahore University of Management
Sciences), a prestigious institution of higher learning with international
recognition. The community also hosts many Western amenities including a
number of McDonald's, Subways, Dunkin Donuts and Kentucky Fried Chicken
restaurants, which have served as a convenience for many foreign visitors.
Often deemed "The New Rich", the Defence Housing Authority is a community
known for its upscale shops, corporate offices, vibrant social life, and
literate elite. Residential homes in the area start at around Rs 20 million
(UK £150,000) and go up to Rs 25 crore (UK £2,000,000) and above. Private
school tuition rates have increased in recent years. The area is maintained
by private developers and the park upkeep has become the sole responsibility
of the DHA management.
Furthermore, the area has also undergone extensive gentrification, bringing
in a more wealthy base.
During the past five years, developers have claimed extraterritorial land,
which has increased new development in the area. New developments include a
world-class golf resort in partnership withBandar Raya of
Malaysia and a shopping and office complex in partnership with Global Haly
of the United Kingdom.
DHA encompasses two famous shopping centres, known as the 'Y-block' market
and the 'H-block' market, which hold all kinds of Western to Continental
food shops, cafes, hospitals, fitness clinics, gyms and gift shops.
