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Autocar is a weekly
British automobile magazine published by Haymarket Motoring Publications
Ltd. It is the oldest surviving car magazine in the world.
History
The publication was launched as The Autocar "in the interests of the
mechanically propelled road carriage" on 2 November 1895 when, it is
believed, there were only six or seven cars in the United Kingdom. L. J. K.
Setright suggests in his book,[1] on the social history of the motor car,
that the magazine was set up as an organ of propaganda for Harry J. Lawson,
who was an early journalist on the magazine, and the founder of the Daimler
Motor Company. It claims to have invented the road test in 1928 when it
analysed the Austin 7 Gordon England Sunshine Saloon. It continues
publishing weekly. Only strikes in the 1970s have interrupted its frequency.
In 1988, it absorbed its long-time rival The Motor magazine, founded on 28
January 1903, briefly calling itself Autocar & Motor afterwards, before
reverting to Autocar. In its Christmas issues, it has tested exotic,
fictional vehicles such as Santa's Sleigh as well as real 'vehicles' such as
the aircraft carrier HMS Ark Royal and Concorde supersonic aircraft. This
year's[when?] Christmas issue reviewed a Airbus A380 passenger jet.
[edit] Growth
In the 2000s, it has further licensed its name to other countries'
publishers and now has 19 editions worldwide, including Japan, India,
Malaysia, Indonesia and China. The Indian edition has proved very popular
and has established a good reputation. It also has a new updated website [1]
It is edited by Hormazd Sorabjee who is the only Indian who serves on the
jury of the International Engine Of The Year award.
[edit] Influence
Autocar is often seen as the most respected and influential magazine
in the automotive industry. For example:
* Autocar followed the development of the McLaren F1 and was the first
magazine allowed to carry out a full road test on the car, producing the
first official performance figures along the way.
* First authorised road test on the Jaguar XJ220 and road-going Porsche 911
GT1, again producing the first official performance figures.
* First magazine to produce authorised performance figures for the Bugatti
Veyron, these being published in the 31 May 2006 issue.
Price
In 1952 The Autocar retailed for one shilling, equivalent to five pence in
post decimalization British currency. In 1968, with currency depreciation
again an increasingly prominent feature of UK government policy, the cover
price of Autocar was increased from two shillings to two shillings and six
pence[2] (equivalent to a post decimalisation increase from ten pence to
twelve and a half pence). By 1972 the price had increased fivefold in the
two decades since 1952, to 25p
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