Making Stickers and
Labels More Persuasive by Robert Johnston
Are your marketing stickers or label
printing doing really what you want them to do? Can your sticker
printing deliver its message to readers and illicit reaction from them?
Can your label printing persuade people to buy from you or at least go
to your shop or website? If you think you have trouble in getting a
reaction with your stickers and marketing labels, then here is a quick
guide on how to correct your mistakes and make stickers and labels more
persuasive.
1. The professional look - Stickers need that professional look to make
them more persuasive. Since almost anyone can print stickers and labels
these days, that professional look is the way to look more credible and
perhaps more persuasive.
The professional look is pretty simple to do. Just minimize on the wacky
fonts, keep your colors to a minimum and more or less make a clean and
clear design. Most professional labels are like this, hence more people
trust it. With that kind of earned trust, it should be easier to
persuade people when using your stickers and labels.
2. Color choice and management - The color choice is also a big aspect
that determines the persuasiveness of
label
printing. Eye catching and bright colors have a bigger chance of
being noticed than subdued kinds of stickers. Moreover, people will
notice labels and stickers more if their color is in stark contrast with
the medium they will be stuck upon. So if you know that your labels and
stickers will be posted in a medium or place with a certain color, then
you can make nice stickers that have a dominant color that is opposite
to it or something that contrasts with it. People should notice the
labels faster getting more people to easily be convinced and persuaded
about the message of the stickers.
3. Choosing the right words - Words are of course also something of note
when trying to make stickers and labels more persuasive. With the right
and clear words that directly relate to your readers concerns and needs,
you can have them react to your messages immediately and more intensely.
For example, a marketing sticker that has a slogan like "helping you
manage work stress quickly" can help persuade people to buy your
anti-stress product better than let us say words like "the best
anti-stress product". The first slogan relates to the reader more,
making it more persuasive than the latter. So choose your persuasive
words correctly.
4. Shapes and symbols - Finally,
sticker printing and label printing can be more persuasive if you
also use shapes and symbols to supplement your sticker message. Placing
common symbols in stickers such as warning signs, arrows and common
shapes, can help people easily notice and understand what the label
printing is all about. The more easily they understand the meaning of
these symbols the more persuaded they should be in following what your
label or sign is indicating. So add in those extra shapes and symbols to
help your sticker convey its message more effectively. People should be
more convinced that the label is a legitimate deal and should be
persuaded more easily with its message because of it.
These facts should help you make label printing or sticker printing
persuasive. As long as your stickers can deliver their messages in a
respectable, simple and more effective manner you should be able to
persuade a lot of people into considering your label printing messages.
About the Author
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